The Hearing Aid Challenge

37,500,000 – Yes, that’s thirty SEVEN million of Americans need hearing assistance.  This about 15% of all Americans who need help but won’t get it. If you, or someone you know, can relate to this conversation, maybe you, or they, are one of them: 

Three old guys are out walking, and the first one says,
“Windy, isn’t it”?

The second one says,
“No, it’s Thursday”

The third one says,
“I am too, let’s go get a beer!”

Many eyeglass companies and some universities keep track of the number of people who need glasses but don’t wear them.  There isn't as big a stigman with wearing glasses because people don't mind wearing glasses.  But then why are they resistant hearing aids so much? Social scientists keep looking for answers but don’t seem to find them.

One popular theory is conditioning.

We are all used to people at a very young age wearing eye glasses. We very seldom see young people wearing hearing assistance, but we do see a lot of older people wearing hearing aids. Our mental processing then concludes that wearing eye glasses is not a sign of age, but wearing hearing aids relates to age.

Why in the world would anyone draw the conclusion that wearing hearing aids are going to make you look old? People wear glasses and don't think a thing about it. The only conclusion that social researchers can come up with is age. We from the earliest part of our aging see young children wearing glasses all the time all through out our life. You hardly ever, if ever, see a young person wearing a hearing aid. But you see older folks all the time with hearing aids. If you don't wear hearing aids your young. If you do wear hearing aids your old. Case Closed. 

The National Institute on Deafness and Other Communication Disorders provides statics that show the true hearing problems facing us. 

• Among adults ages 20-69, the overall annual prevalence of hearing loss is 16%.
• Age is the strongest predictor of hearing loss among adults ages 20-69, with the greatest amount of hearing loss in the 60-69 age group.
• Men are almost twice as likely as women to have hearing loss among adults ages 20-69.
• Non-Hispanic White adults are more likely than adults in other racial/ethnic groups to have hearing loss; non-Hispanic Black adults have the lowest prevalence of hearing loss among adults ages 20-69.
• Among adults ages 20-69 who report 5 or more years of exposure to very loud noise at work, about 18% have speech-frequency hearing loss in both ears.
• Among adults who report no occupational noise exposure, 5.5% have speech-frequency hearing loss in both ears.

The hearing aid manufacturers over the last two years have done a marvelous job in trying to minimize the awareness of hearing aids. At the same time they’ve gotten more powerful, they’ve gotten much smaller. Trying to hide the tube that connects the hearing aid to the speaker in the ear canal just hasn’t happened. Until VANISH. The reason why VANISH works is that it customizes tube colors to match the wearer’s skin tone. That’s a job for individual perfection that defies mass production.

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